While at Rosetta, I was part of the team that won a 2013 Clio Award for the OPTIVE Campaign. OPTIVE is known and respected in the eye care community. To establish OPTIVE as the best choice for long-lasting Dry Eye symptom relief, educating healthcare professionals, pharmacists, and consumers on this their many products was key. eDetails and brochures were developed for sales reps to help healthcare professionals and pharmacists visualize the benefits of each product. I also was tasked with preparing the materials print.