Bringing ideas that are more connected to each other through creative solutions.
AAA Southern California (ClubLabs): Los Angeles, CA | 10/15 – Present | UI/UX Designer
Hired on as the Lead UI/UX designer for a new mobile design project for AAA. I work directly on UI and UX of the new AAA app (iOS and Android) and website redesign. I manage 3 different teams of developers (Pivotal, INA and internal teams). Also provide feedback for acceptance, take part in design sprints, retro and iteration planning meetings, And usability testing. I am responsible for updating and maintaining the Invision prototypes. Daily responsibilities would be creating and updating wireframes with refined user flows or new features using Omnigraffle, daily reviews, UX ideation, and UI design.
Change Healthcare: Thousand Oaks, CA | 6/15 – 9/15 | Contract UI/UX Designer
Came in as a freelance UX/UI Designer to design and evolve Change Healthcare’s (formerly Emdeon) web-based medical billing applications. Tasked with updating user interfaces with a new modern and flat look. Was also responsible for UX aspects of site design, including identifying pain points and applying UX best practices. Other duties included developing assumption personas, A/B testing using low fidelity mock ups (paper) and Invision, creating wireframes in Omnigraffle, and high fidelity mock-ups.
Rubicon Project: Playa Vista, CA | 10/14 – 5/15 | Contract Visual UI Designer
Brought on as a contract UI designer to help design, evolve and create innovative B2B SaaS (Software as Service) web-based applications. Provided pixel perfect UI solutions through my knowledge of UX and usability standards. Day to day responsibilities included creation, design and versioning of complex and sophisticated user interfaces. Was also tasked with updating a very comprehensive styleguide, including typography, color, digital assets, specifications and usage (icons, measurements, modals, etc.)
Rosetta: Princeton, NJ | 5/13 – 8/14 | Art Director
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Working as an Art Director in a 2013 Clio Award winning team in a interactive agency, I was responsible for design solutions on materials such as mobile apps (IVAs, digital sales aids, etc.), websites, micro sites, ads, brochures, and tradeshow materials. I worked with partners and colleagues nationally and internationally on pitches and RFPs. Effectively managing my time across many different projects. Help colleagues with projects, critiques, and direction when needed, as well as managing associates.
Fox Rothschild LLP: Philadelphia, PA | 10/12 – 4/13 | Digital Design Specialist
Fox Rothschild LLP is a century old national law with more than 500 attorneys practicing in 17 offices nationwide. I was brought in to spearhead a corporate rebranding effort. In addition to daily graphic requests, I am responsible for redesigns of materials such as brochures, flyers, tradeshow booths, pitch books, powerpoint template, and creating multiple HTML email templates. I am also tasked to work on larger projects including a short term and long term website redesign, and mobile apps. I work with colleagues from coast to coast, to ensure all expectations are met for requested marketing projects. I also implemented graphic filing structure, file naming convention, and corporate style guide.
Bentley Systems, Inc.: Exton, PA | 06/08 – 8/12 | Sr. Graphic Designer
Bentley Systems, Inc. is the world’s leading company dedicated to providing comprehensive software solutions for the infrastructure lifecycle. As a senior graphic designer working in a services-oriented marketing department, I was responsible for design solutions on materials such as ads, brochures, CD creation, datasheets, event materials and concepts, HTML emails, mailers, tradeshow booths, web banners, and white papers. Work with colleagues internationally, to ensure all expectations are met for requested marketing projects and campaigns. Effectively maintaining a balance between branding guidelines, and the need for dynamic and customized output. Helped colleagues with critiques, advice, information sharing and direction when needed.
The Bancorp Bank: Wilmington, DE | 01/05 – 06/08 | Art Director
Headed art department at The Bancorp Bank, a private label banking company. Managed over 70+ different branded identities (including clients like BlueCross BlueShield, Advanta, and Legg Mason). Art Directing and designing identities for materials consisting of brochures, mailers, statement inserts, applications, event materials, booth graphics, sales presentations, web banners and promotional pages, and graphic emails. Responsible for hiring, managing and mentoring a small team.
American Publishers: Devon, PA | 05/02 – 01/05 | Art Director
Re-created entire company image, which was instrumental in the acquisition of American Publishers by the Hearst Corporation. Created an assortment of collateral such as catalogs, handbooks, order forms, direct mail pieces and brochures.
Other responsibilities included: Director of Publisher Relations which included review and updating contracts with over 300 magazine publishers on over 1,000 different contracts.
College of Visual & Performing Arts, May 1999