Lance Eschliman
Head of Product × Product Design Lead
I connect vision, design, and execution to build AI-powered products that move companies forward — from whiteboard to launch.
Bridging Strategy, Design, and Leadership
Over the past decade, I’ve led cross-functional teams through every stage of product creation, from discovery and research to market launch. My expertise lives where design intuition meets business outcomes: turning complexity into clarity, and ideas into measurable results.
As an AI Generalist, I bring a systems-level understanding of how intelligent tools and data-driven design can accelerate innovation. At Vertis.ai, I apply this approach to build products that reimagine how enterprises manage talent, space, and strategy at scale.,
Case Studies
A selection of in-depth case studies showing how I bridge product strategy, design, and emerging technology to deliver measurable outcomes. Each project explores how data, systems thinking, and user experience come together to solve real business challenges. From Vertis.ai’s Career Pathfinder to workforce analytics and enterprise dashboards, these stories highlight how design and AI-driven innovation combine to create products that scale.
Vertis 2.0 (Head of Product & Design)
Promoted into Head of Product & Design to lead a full product revamp — owned strategy, roadmap, UX/UI, and built a functional prototype (incl. AI/NLI) to de-risk development with a distributed US/EU engineering team.
Career Pathfinder (New product concept)
Took a prospective client problem from zero to a complete product concept and final UI in weeks; currently in final design awaiting contract execution before build.
FanAI Inc. (Founding designer → pivot)
Co-built the initial esports reach analytics product, then helped lead a major pivot to ROI measurement across sports; prototypes contributed to acceptance into the PepsiCo incubator (top 5).
Vysual.ai (Founding freelance designer)
Developed brand + product vision for an AI-led social content generator designed to drive traffic to nonprofit fundraising; project later pivoted direction.
Club Labs (Head of Mobile Design)
Led mobile design for AAA SoCal’s innovation lab — directed product design execution across multiple engineering teams and designers; accountable for end-to-end mobile experience delivery.
Poolu (Product Design / Head of Product)
Led product and brand for a lottery pooling app, including hiring and managing engineers and driving the product from concept through execution.
Get My Book
In the fast-paced world of startups, every decision counts. As a CEO, you’re at the helm of your ship, steering it toward success. But what if there was a powerful tool that could supercharge your journey? “Design Matters,” the definitive guide for startup CEOs looking to harness the true potential of design.
Using real-world examples and expert insights, this book will help you to uncover the invaluable role design plays in the business landscape. “Design Matters” is your compass in the vast sea of business challenges. It empowers you to transform your startup into a design-driven success story, whether you’re in tech, retail, healthcare, or any other industry. This book isn’t just about aesthetics; it’s about leveraging design principles to drive growth, innovation, and customer satisfaction.