Vertis offers a powerful software platform for data-driven workforce planning. A simple, self-service solutions bring together the essential data needed to make informed, strategic workforce and workplace decisions with clarity and conviction.

To truly understand users’ needs, we focused on gathering their feedback about what’s missing in the market. This approach allowed us to ensure that our features and user experience are closely aligned with their expectations and demands.

Organizing Ideas and Backlog: After gathering feedback and analyzing data, we brainstormed features that would best meet customer needs. These ideas were then broken down into epics and stories, organized within our management tool (Shortcut), and prioritized into streams of work.

Creative Direction: Based on research data, stakeholder interviews, and industry insights, we refined the brand values to position Vertis as reliable, modern, minimalistic, bespoke, and unique. These values became the foundation for our design efforts.

Visual Design: Leveraging the brand values and drawing inspiration from mood boards, I guided the visual direction with an emphasis on Edward Tufte’s philosophy of “less ink on the page.” The design was clean and modern, allowing data visualizations to take center stage.

Key Takeaways: Working at Vertis allowed me to collaborate with cutting-edge companies like Airbnb and WeWork and contribute to the UX of integrating AI into our platform. A crucial lesson learned was the importance of adaptability throughout the process. Learning from developers, data scientists, and other key stakeholders was instrumental in driving Vertis to its current success. I am grateful for the support from my developers and the trust my Chief Product Officer placed in me, which allowed me to take ownership of the project and bring the platform to completion.