FanAI is a platform that empowers brands to optimize sponsorship investments through actionable audience insights and offline attribution. By leveraging bottom-of-funnel metrics, we deliver data-driven strategies for improved sponsorship outcomes.

My Role: As the UX Design Lead, I transformed the platform from a Tableau-based tool into a dynamic, user-centric experience. Responsibilities included designing the system architecture, crafting intuitive interfaces, and ensuring seamless collaboration with data scientists and developers. Through extensive user research, I developed deep user personas and created a robust design system to guide development. I spearheaded the transition from InVision to Sketch Cloud and Zeplin for efficient design and feedback management. My work culminated in high-fidelity designs adopted by leading brands in the fast food, beverage, and sports industries.

Key Accomplishments:

• Developed a comprehensive design system to establish a consistent brand identity.
• Conducted in-depth user research to inform design decisions.
• Created intuitive and visually appealing user interfaces.
• Optimized design workflows for efficient collaboration.
• Delivered high-impact designs that drove business results.