Hello.

I'm Lance, a UX and Product Designer

I am a Lead UX/UI Designer and design generalist with over 10 years of experience delivering impactful, user-centered designs across web, mobile, and print mediums. My expertise spans everything from product design and data visualization to branding and marketing assets, making me uniquely equipped to handle a wide range of design challenges.

I thrive in early-stage startups, where wearing multiple hats is essential. I’ve driven the design process end-to-end, from crafting intuitive user experiences for B2B SaaS platforms to creating cohesive design systems, responsive interfaces, and brand identities. My ability to bridge product design and creative storytelling allows me to deliver designs that resonate with users while driving measurable business outcomes.

ABOUT ME

WHAT I DO

My design stack—Figma, Sketch, InVision, Adobe Creative Suite, and an evolving arsenal of generative-AI copilots—lets me move effortlessly from low-fidelity wireframes to polished prototypes, and from digital experiences to print campaigns and marketing collateral. At Vertis.ai, FanAI, and other teams, I’ve paired closely with engineers and product leads while weaving AI-driven ideation, rapid iteration, and asset generation into the process, delivering solutions that tame complexity and create real, measurable value.

Hire Me
UX DESIGN (11 Years Experience)0%
PROTOTYPES (10 Years Experience)0%
DESIGN SYSTEMS (9 Years Experience)0%
PRODUCT MANAGEMENT (6 Years Experience)0%

CORE COMPETENCIES

CREATIVE UI

Crafting visually stunning and engaging interfaces that captivate users and elevate brand identity.

WEBDESIGN UX

Orchestrating the creation of valuable products through deep user understanding, strategic planning, and cross-functional collaboration.

PRODUCT MANAGEMENT

The creation of valuable products through deep user understanding, strategic planning, and cross-functional collaboration.

DESIGN PROCESS

HYPOTHESIS / ASSUMPTIONS

Talking with stakeholders, running user research, and forming sharp hypotheses—all to answer the core question: “Who are we designing for?”

RESEARCH / IDEATION

Translating user research into insights, mapping task flows, crafting personas and customer journeys, then sketching and wireframing solutions.

WIREFRAME / PROTOTYPE

Building hi-fi prototypes to validate ideas, mirroring interactions; then refining layouts through careful critique until all details click for users.

USER TESTING / VALIDATION

Talking with stakeholders, running user research, and forming sharp hypotheses—all to answer the core question: “Who are we designing for?”

ITERATION

Apply insights from user testing to refine designs, iterate prototypes, adjust interactions, and retest with users until objectives are met. Repeat.

IMPLEMENTATION / AUDIT

Ensure pixel-perfect implementation via thorough hand-off and design QA, then track, measure, and analyze user data to guide continual improvements.

PORTFOLIO

AAA

FanAI

Poolu

Vertis.ai

Vysual

TESTIMONIALS

"Lance is the most easy to work with designer I've ever had the pleasure to build with. He's able to translate complex business requirements into beautiful, user-centric designs and never brings an ego in his quest to collaboratively design and build the best UI/UX possible. Any product and user focused team is lucky to have Lance on board!"
Karim Varela
FanAI
"Lance is a great asset to any team. He has a great ability to take input from the business and crank out slick designs that incorporate many best practices around UI/UX. He is one of the most dependable and consistent producers in our entire organization. It would be a pleasure to work with Lance again in the future."
Jeff Katz
FanAI
"Lance is an all-around super talent. His design eye is impeccable. His knowledge of both digital and traditional media is exemplary. His work ethic is admirable. Nothing is too big (or small) for Lance to tackle. He was my go-to person when I needed to be sure things would get done and done right the first time."
Darrell Grysko
Rosetta