AAA (Clublabs) I was the first designer hired at Club Labs, joining at the inception of this AAA-financed agency. Collaborating closely with the Design Manager, I played a key role in shaping the team, establishing workflows, selecting applications, and even designing the company logo. By the time I left, Club Labs had grown into a […]

FanAI FanAI is a platform that empowers brands to optimize sponsorship investments through actionable audience insights and offline attribution. By leveraging bottom-of-funnel metrics, we deliver data-driven strategies for improved sponsorship outcomes. My Role: As the UX Design Lead, I transformed the platform from a Tableau-based tool into a dynamic, user-centric experience. Responsibilities included designing the […]

Poolu The Problem: Traditional ball drop lottery pools, like MegaMillions and Powerball, are played in 44 states but have significant flaws. Office pools often involve around 20 people, slightly improving odds but still lacking accountability. Disputes arise when participants claim their tickets weren’t part of the winning pool, with no way to prove otherwise. Poolu […]

VERTIS.AI Vertis offers a powerful software platform for data-driven workforce planning. A simple, self-service solutions bring together the essential data needed to make informed, strategic workforce and workplace decisions with clarity and conviction. To truly understand users’ needs, we focused on gathering their feedback about what’s missing in the market. This approach allowed us to […]

Vysual Vysual is a community engagement platform for Nonprofits & Enterprises that delivers data-driven, actionable insights to increase engagement & retention. Empower your community by harnessing the creativity and experiences of your supporters through a robust suite of AI tools, making it fun and easy for them to contribute and get involved. Build a narrative-rich […]